Archives for Radio ratings

Notes from the Electronic Cottage 6/11/09

Producer/Host: Jim Campbell

When you hear that a particular radio station is “Number 1 in listeners”
just what that claim is based upon? The answer is Arbitron ratings, and had been for years. But there are some real problems with the way Arbitron has determined listenership in the past and so the company has rolled out a new mechanized device called the Portable People Meter. Alas, the way this new technology has been deployed seems to have problems of its own…