Archives for Psychographic Profiling

Notes from the Electronic Cottage 4/5/18

Producer/Host: Jim Campbell

Psychographic Profiling

Recent disclosures about how Cambridge Analytica mined data on 50 million Facebook users to conduct psychographic profiles of Americans to use in the last election have surprised and shocked many people. Those people have not been regular listeners to Notes from the Electronic Cottage since we have been pointing out such efforts for years. As a refresher, here’s an episode from October — of 2015!