Doing Business 10/01/09

Producer/Host: Jane E Haskell, University of Maine Cooperative Extension
Studio Engineer: Amy Browne
Topic: Branding
What are the connections between marketing, publicity and branding? Is the term ‘brand’ related to ‘branding’? From a business assistance/counseling perspective, when do you see issues that relate to branding appear? Why is branding so important?
Guests:
Ross Cottrell owner, Cottrell Designs
170 Lighthouse RD, Stockton Springs, ME 04981; 207- 567-4228; cottrelldesigns@roadrunner.com
Fritz Lyon, owner, TW Communications/LEO Marketing Partners
49 High St., Belfast ME 04915; (207) 338-6218
fritzlyon@myfairpoint.net
James McConnon, Business and Economics Specialist
UMaine Cooperative Extension, Orono ME 04473; (207) 581-3165
jimm@umext.maine.edu