Notes from the Electronic Cottage 1/9/14

Producer/Host: Jim Campbell

Folks who use Netflix benefit from the suggestions that Netflix makes about other movies they might enjoy. But how does Netflix know? One way is by classifying movies into microgenres. And data brokers use the same sort of categorization techniques but they are using them on us, not on movies. The story is available in this Senate Committee Report from December, 2013. www.commerce.senate.gov/public/?a=Files.Serve&File_id=0d2b3642-6221-4888-a631-08f2f255b577

Be Sociable, Share!