WERU 89.9 FM Blue Hill, Maine Local News and Public Affairs Archives
Audio archives of spoken word broadcasts from Community Radio WERU 89.9 FM Blue Hill & 102.9 FM Bangor, Maine. (www.weru.org)
-
Producer/Host: Jane Haskell, University of Maine Cooperative Extension
Topic: Market Surveys and More!Guests:Clem Blakney, owner, Unity Winery, 317 Albion RD, Unity ME 04988; 207-948-7777; cblakeny@speakeasy.net; www.unitywinery.comHarold Daniel, Ph.D., Director, Center for Tourism Research and Outreach, Associate Professor, Marketing, The University of Maine Business School, 5723 Corbett Business Building, University of Maine, Orono, ME 04469-5723, (207) 581-1933; hdaniel@maine.edu; www.umaine.edu/business/ ; http://www.umaine.edu/centro/Amy Grant, co-owner, Good Karma Farm & Spinning Company67A Perkins Rd, Belfast ME 04915; (207) 322-0170jim@karmayarn.com; www.karmayarn.comResources:Virtual Resource Library – click on marketing and market research 207-948-7777cblakeny@speakeasy.net; www.unitywinery.comNo Comments
Harold Daniel, Ph.D., Director, Center for Tourism Research and OutreachAssociate Professor, Marketing, The University of Maine Business School5723 Corbett Business Building, University of Maine, Orono, ME 04469-5723(207) 581-1933; hdaniel@maine.edu; www.umaine.edu/business/http://www.umaine.edu/centro/
Amy Grant, co-owner, Good Karma Farm & Spinning Company67A Perkins Rd, Belfast ME 04915; (207) 322-0170jim@karmayarn.com; www.karmayarn.comResources:
Virtual Resource Library – click on marketing and market research extension.umaine.edu/hbbsite/html/research.htmNo CommentsProducer/Host: Jane Haskell, University of Maine Cooperative Extension
Studio Engineer: Amy Browne
Topic: How Do I Really Do Market Research?
What are some of the issues people need to think about as they consider marketing their business?How do these issues roll into the basic concept of what marketing is?How do people take the concept of marketing to become an action? Or is there basic strategy that applies to just about every business – small, very small or even medium sized?Guests:
Stephen Fadel, Business Reference Librarian, University of Maine, 5729 Fogler Library, Orono ME 04469-5729 207-581-3610; Stephen.fadel@umit.maine.eduhttp://www.library.umaine.edu/staff/fadel.htm
Christy Hemenway, owner, Gold Star Honeybees, PO Box 1061, Bath ME 04530; 207-449-1121 Christy@goldstarhoneybees.com; www.goldstarhoneybees.com
Janyce Boynton , owner, Sojourn Quilts, 208 Maple ST, Apt 2, Bangor ME 04401; 207-990-1571sojournquilts@myfairpoint.net; www.sojournquilts.etsy.com
Call in show
No CommentsProducer/Host: Jane Haskell
Studio Engineer: Amy Browne
Topic: “What is market research?”
Guests: James McConnon, Business and Economics Specialist at UMaine Cooperative Extension; Craig R. Olson, owner of Artisan Books & Bindery in Islesboro; and Chris Roberts, owner of Barkwheats Dog Biscuits in Stockton Springs
Call in show
No CommentsProducer/Host: Jane E. Haskell, University of Maine Cooperative Extension
Topic: Taxes and Small Businesses
No CommentsHost: Jane E. Haskell, University of Maine Cooperative Extension
Topic: The Courage to Grow & Change Your Business
What are some inherent advantages and disadvantages of changing? What are some of the issues you people need to think about as they consider changing their small or home-based business?Guests:
Kathy Goldner, Publisher; Knitting Out Loud
111 Middle St., Stockton Springs ME 04981
(207) 322-7227; kathy@knittingoutloud.com; www.knittingoutloud.com
Craig R. Olson, owner; Artisan Books & Bindery
509 Pendleton Point Road, Islesboro, Maine 04848-5114
207.734.6852; craig@artisanbooksandbindery.com; www.artisanbooksandbindery.com
Cathy Roberts, President; Pieceworks, Inc.
PO Box 133, Liberty ME 04949
(207) 322-8943; pcwork@midcoast.com; www.pieceworksinc.comResources:Virtual Resource Library
extension.umaine.edu/hbbsite/html/home.htm
For those considering radically changing their business should consult their business plans and evaluate the proposed changes using the business planning framework. The UMaine Extension VRL has good resource information on business planning and sample business plans to review as they evaluate these changes.
Entrepreneur.com www.entrepreneur.com/
has articles (including checklists) on change and other important topics
Inc.com www.inc.com/
has articles (including checklists) on change and other important topicsNo CommentsProducer/Host: Jane E Haskell, University of Maine Cooperative Extension
Studio Engineer: Amy Browne
Topic: Branding
What are the connections between marketing, publicity and branding? Is the term ‘brand’ related to ‘branding’? From a business assistance/counseling perspective, when do you see issues that relate to branding appear? Why is branding so important?
Guests:
Ross Cottrell owner, Cottrell Designs
170 Lighthouse RD, Stockton Springs, ME 04981; 207- 567-4228; cottrelldesigns@roadrunner.com
Fritz Lyon, owner, TW Communications/LEO Marketing Partners
49 High St., Belfast ME 04915; (207) 338-6218
fritzlyon@myfairpoint.net
James McConnon, Business and Economics Specialist
UMaine Cooperative Extension, Orono ME 04473; (207) 581-3165
jimm@umext.maine.eduNo CommentsProducer/Host: Jane E. Haskell, University of Maine Cooperative Extension
Studio Engineer: Amy BrowneTopic: Juggling: Time, Energy, Money, Kids and More!
What do you see as some of the advantages of being in business at home? What do you see as some of the challenges? Knowing these challenges, what does your business demand from you AND your home space?Guests:
Kathy Goldner, Publisher, Knitting Out Loud
111 Middle St., Stockton Springs, ME 04981; 207-322-7227
kathy@knittingoutloud.com; www.knittingoutloud.comAmy & Jim Grant, owners, Good Karma Farm & Spinning Company
67A Perkins RD, Belfast ME 04915; 207-322-0170;
jim@karmayarn.com; www.karmayarn.comRose Rapp, owner, The Farmetta
72 Rowe Hill RD, Morrill ME 04952; 207-322-8368
parchezee@yahoo.comCall in show
No CommentsProducer/Host: Jane E Haskell, University of Maine Cooperative Extension
Studio Engineer: Amy BrowneTopic: The Fiber of Your Businesses
What makes a “fiber art”? When you started in business, did you think of yourself as a fiber artist? Do you market your own work as a fiber art? How? Do you ever do cooperative marketing with other fiber artists or non-fiber artists or other businesses? What are the linkages? Are there other products or services that you implement to add value to what you already do? Who is your customer? What do you hear from artisans about isolation and being perceived as true businesses? How is your location of advantage to you? Do you align with buy local endeavors? Why do you feel there is this focus on fiber arts? Can you give an example of how your fiber arts business has positively impacted another business? What is the most important part of your business plan? How do you see the fiber arts in the scheme of importance to the state’s economy? If someone is thinking of their fiber artistry as a hobby, what are some tips or ways to turn it into a business? What are some of your challenges in this uncertain economy? We all take on risks, we are self reliant and creative in developing solutions. What are some risks you have taken on or creative solutions you have discovered? What networks exist for businesses that work with fiber? What is out there for resources for fiber artists? Do you feel connected with the full spectrum of the artisan community – particularly the generational spread? Do you have strategies to make the artisan and business side connect well? How do fiber arts fall in the sustainable dialogue? Is the resource sustainable?
How do you go about thinking of your work, your art, in supporting you? Does it? If not, what or who supports you? What do you, or other artisans, need to know more about to better support them as business owners?Guests:
Michaele Bailey, owner, Basketful of Bunnies
49 Pember Road, Levant, ME 04456; 207-884-7065
Basketfulofbunnies@gmail.comDeborah Bergman, owner
Purple Fleece
103 School St
Stockton Springs, ME 04981; 207-323-1871
Info@purplefleece.com
www.purplefleece.comJani Estelle, owner
Starcroft Fiber Mill
83 Pattee Rd, Monroe, ME 04951; 207-525-3562
jani@starcroftfiber.com
www.starcroftfiber.comAndrea Rouillard, owner,
Full Moon Weaving
355 Waldo Station RD
Waldo ME 04915; 207-342-3286
Randa97@gwi.netResources: www.mainefiberarts.org








